Problem

Many modern brands rely on overly complex symbols or generic visual trends that fail to communicate clear meaning. While visually appealing, they often lack a strong conceptual foundation or memorability. Bonne Foi required an identity that could clearly express its core values of trust, transparency, and clarity while remaining simple, distinctive, and adaptable across different brand touchpoints.

Solution

The solution was built around a conceptual monogram developed from a modular grid system. Using a structured 3×2 circle arrangement, the symbol forms a stylized lowercase “b”, creating a mark that is both recognizable and ownable. The circular forms were chosen to express openness and approachability, while the grid structure reinforces consistency and reliability. A confident red accent adds energy, while the geometric sans-serif typography balances strength with accessibility.

Result

The final identity gives Bonne Foi a confident and memorable visual presence built on clarity rather than complexity. The modular system allows the brand to scale consistently across applications while strengthening recognition through its simple but meaningful design. The result is a modern, trustworthy identity that creates a clear and lasting connection with its audience.